A quality inherent in a thing which inspires great enthusiasm and devotion.
I found this yummy snuggly yarn the other day at the craft store (loving the yarn name!). The warm colors remind me of my sister. She's the mother of three little boys and has the busiest life of anyone I know. She's been caring for a sick kid all week, all the while not feeling well herself. Wish I could have been there to help out, but we live a few hours apart. So I'm going to knit her a hug from me, in the form of a cozy comfy scarf.
Maybe there's someone in your life with great charisma...let them know, won't you?
I bet they'd love to hear from you.